![]() On how he sailed through,Jatia says, "It was a year full of learning, unlearning and making bold moves to bring out the most distinctive innovations and set the standards for the QSR industry. However, 2016-17 was a challenging year for businesses in India. WDL which provides direct employment to over 8500 people in 36 cities reported the total sales at INR 9307.9 million in the fiscal ended March 31, 2017. ![]() This was followed by the next set of people to come in who were looking for affordability and therefore localisation became the corner stone of the strategy for us," states Amit Jatia, ViceChairman, Westlife Development (WDL), its subsidiary Hardcastle Restaurants owns of the Master Franchisee of McDonald's restaurants in India, runs all the restaurants in west and south India. ![]() So shedding the inhibition was the first thing that we did. When we started out, we were referred as a big American multi-national brand. "The key to our success is the fact that we became locally relevant to the people in India. "Our target is to grow by 14-15 percent by 2019," he added.įrom the first store in 1996 in Mumbai to 265 stores across South and West India in 2017, Amit Jatia has come a long way. The secret behind successfully keeping its marriage intact with franchisees for over the last 2 decades lies in its philosophy of hand holding franchisees through thick and thin. Noticeably, top 18 cities drive 60 per cent of our business," said Mohit Khattar, Chief Executive Officer, Graviss Foods. Annually we open around 70-80 parlors but in the future, we are planning to launch around 100 parlors across 60-70 newer towns which would include tier I to V territories spread over south, west, north and east region. Currently, we have 725 parlors across 130 towns in the country and we are in search of newer towns. "Franchisees are the pillar of our organization which drives 100 per cent of our front-end retail business. The premium ice cream brand with the largest market share in India, Baskin Robbins continues to explore and expand in newer towns through its franchisees. Already casting a presence in 25 countries, it opened its first showroom in Sri Lanka and Ghana. It partners with franchisees and invest in him to help him make his business prosper. The company has adopted a business model which consists of opening of exclusive brand outlets and multi brand outlets. In the next three years, the company sees the brand interfacing with a much larger group of customers spread across tier II cities and will add about 100 new stores. ![]() It saw a very high degree of acceptance and generated a lot of genuine interest amongst the business partners for association." Currently, Liberty has 400 exclusive showrooms, presence in 6,000 multi brand outlets and 150 distributors which make it an omni-present brand. Anupam Bansal, Executive Director, Liberty Group, says, "We had a very successful launch of a new brand called Healers. 2017 has been a successful year for liberty as it expanded its markets and initiated newer partnerships. ![]()
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